Zeneca will explore commercial opportunities for sales of 'Golden Rice' into the growing market for healthy foods. At the same time, Zeneca will provide regulatory, advisory and research expertise to assist in making "Golden Rice" available in developing countries. 'Golden Rice' has the potential to provide massive benefit countering Vitamin A deficiency-related diseases including irreversible blindness.
There are some proven reasons regarding the nutrition benefits of brown rice. The news that brown rice brings positive health benefits is fast spreading and people in many countries have started eating brown rice or at least, a combination of white rice and brown rice. The most important thing about brown rice is that it is rich in fiber which is present in the brown bran layer of the grains. The health benefits of a high fiber diet are being stressed by medical experts and this alone is a very good reason why you should eat brown rice instead of the regular white rice.
The health benefits of high fiber content foods are numerous, it reduces the possibility of heart diseases, helps avoid abrupt spikes in sugar levels, helps digestion and reduces constipation etc. Some medical tests have indicated that the health benefits of brown rice could include controlling high blood pressure. Besides high fiber content, brown rice also contains other nutrients like, B vitamins, manganese, selenium and iron. By eating brown rice, you will also get the health benefits that such nutrients give the human body.
Physically strengthening and easy to digest, mochi is an excellent food for people who are in a weakened condition. Japanese farmers and laborers favor mochi during colder months because of its reputation for increasing one's stamina.
Mochi is recommended for such health problems as anemia, blood-sugar imbalances, and weak intestines. Pregnant and lactating women benefit, because it strengthens both mother and child and encourages a plentiful supply of milk. Mochi made with the herb mugwort, which grows wild throughout Japan, is particularly high in calcium and iron and is traditionally given to women after childbirth. Mugwort mochi is also good for people who are anemic and those who want to gain weight.
The inventors of 'Golden Rice', Professor Ingo Protrykus and Dr Peter Beyer, will fulfil their commitment to give this technology to resource-poor farmers in developing countries, and contribute to poverty alleviation by increasing nutritional benefit from crops and income generation. They will be supported by Zeneca, which has contributed since 1996 to the EU carotenoid research project of which 'Golden Rice' was a part. Other specialist organisations, in Asia and elsewhere
